Fra Diavolo, Elnòs Shopping, Brescia – Italy

Born in 2013 in Liguria and taken over in 2018 by Mauro D’Errico and Gianluca Lotta, in less than 3 years the Fra Diavolo brand has managed to achieve an important milestone by entering the prestigious “50 Top Pizza” ranking and positioning itself among the best 20 artisanal pizzeria chains worldwide.
Strengthened by this recognition and aware of the quality of their product, the brand’s founders have planned to open 16 new shops throughout Italy by 2022, in addition to the 8 existing ones, thanks to the entry of the Ferrieri family’s GESA group and the MIR fund. Among the first 8 openings is the recent inauguration of the Brescia shop inside the iconic Elnòs Shopping centre.
The fusion between the vintage style and the recycled materials proposed by the locations, finally, give life to a unique furnishing, which reinforces even more the unique experience of Fra Diavolo.

Photo credits and Design: Velvet Studio
Shop fitting: AUGUSTO Contract – Foodservice General Contractor
Press Office: Spada Media Group

Fra Diavolo
Elnòs Shopping, Via Luigi Einaudi, 5, 25030 Roncadelle, Brescia, Italy

Godo, Castellanza – Italy

Godo represents the authentic values deriving from its handcraft and passion for research.
It is located on a congested road in Castellanza, between Varese and Milan, and is characterized by a warm and welcoming design that puts customers immediately at ease, in order to offer a real enogastronomic experience, able to satisfy every kind of customer anytime, almost 24/7.
The huge spaces and the furniture pieces highlight the pastry and pizzeria products enough to make customers want to crave them.
The three counters have a strong impact, everyone with its own appearance and feature (mixology, cafeteria, pastry shop), and welcome guests into the main room, where there are different kind of seats: high social table, low tables with chairs, small couches…
Walls are characterized by boiserie with led lighting and huge and versatile unpholstered sofas.
The black ceiling hosts the lighting system and a green vertical installation. Six 200 cm high wall mirrors create a reflection play.
The pizzeria open area, realized with its raw iron plate front and chestnut wood logs, precedes the private room, the most elegant one, characterized by blue and cement color.
An iron and glass bottle rack separate the tasting room, where customers can sit down on a big social table made of solid oak.

Photo credits: Simone Santacroce (Makuda)
Design and Interiors: AFA Arredamenti

Viale Giuseppe Borri, 26, 21053 Castellanza, Varese, Italy
Phone: 379 298 6860

Home Slice, Austin – USA

Home Slice Pizza was created by three great friends with a passion for food and hospitality and a vision for an Austin institution based on the original, unfailing goodness of authentic NY-style pizza.
Over the years, Home Slice has evolved from a scrappy local mom-and-pop pizzeria into an iconic Austin landmark.

Photo credits: Chase Daniel
Design: Michael Hsu Office of Architecture

Home Slice
501 E 53rd St, Austin, USA
Phone: +1 512-707-7437

Family Kitchen, Richmond – England

Royal Botanic Gardens, Kew opened a brand-new Family Kitchen & Shop. Situated next to the interactive Children’s Garden, this multi-sensory new eatery not only offers families a place to eat and drink, but also to engage with the natural world and learn more about where food comes from, discovering the important role which plants and fungi play in all our lives.
With a capacity to host up to 250 diners, the restaurant is a space where the wonder of nature combines with an interactive food laboratory. The restaurant has been shaped around a series of colour-coded zones, with seasonal food stories coming to life in each of the different sections. Mirroring the design of Kew’s Children’s Garden, interactive areas include the Spring Garden, the Water Garden, the Autumn Garden and the oversized Enset.
As well as this, a dedicated seating quiet zone in the shape of a giant apple provides the perfect space for neurodiverse visitors to enjoy the Family Kitchen in a calm and relaxed way. Larger-than-life sculptures of plants and fungi populate the space, creating a fun and engaging learning experience for visitors of all ages.

Photo credits: James Mcdonald
Design: HOK and Mizzi Studio

Family Kitchen
Kew TW9 3AB Richmond, England
Phone: +44 20 8332 5655

Berberè, Porta Romana, Milan – Italy

Five pizzerias in five years in Milan for Berberè: the award-winning brand dedicated to pizza made with sourdough on Thursday 14 October opened a new location in Via Carlo Botta 4, in the Porta Romana district.
The brand continues to invest in the city, where it is already present with four locations in Isola, Navigli, Centrale and Colonne di San Lorenzo, continuing the project that began 11 years ago in Bologna.
With this opening, the brand now has 15 pizzerias in Italy and London, confirming its status as a dynamic and constantly evolving business. A growth driven by a single objective: to give a new identity to pizza, enhancing its craftsmanship through the research of raw materials, the study of doughs, the experimentation of flours, the care in the training of the artisans who work there and the design of the premises.
This commitment is also confirmed by recognitions and awards. After being included in the Top Ten of the best artisan pizzeria chains in the 50Top Pizza 2021 guide, a few days ago the brand obtained, for the fifth consecutive year, the Tre spicchi, the highest award assigned in the prestigious Gambero Rosso’s Pizzerie d’Italia 2022 guide.
The menu is seasonal and is all about pizzas, with around fifteen proposals ranging from the classic to those enriched with cold cuts.
Soft on the inside and crunchy on the outside, Berberè’s pizza stimulates conviviality through a simple idea: eight slices so that all diners can sample the various flavours.
In its preparation, two of the main features are the use of live sourdough and the long leavening time: the maturing process of the dough takes, in fact, 24 hours at a controlled room temperature of 24 degrees. The flours used for the dough are organic semiwhole flours, the result of years of research and experimentation with Alce Nero, and contain fibre, water-soluble vitamins and all the trace elements present in the grain. The pizzas are cooked in an electric oven (also used in the other restaurants) with advanced technological features.
This new outlet is also managed directly: Berberè is not a franchise and does not want to become one. The training and care of the staff, which has now exceeded 180 employees, allows the brand to safeguard the craftsmanship of the product.
As with the other pizzerias, this one in Porta Romana has a site-specific architectural design that plays with the volumes of the spaces and pays homage to Milan, recalling the city’s old tram tracks in its colours and furnishings. As always, the interior features some of the distinctive elements that characterise the format: the boiserie, the wall-painting by the TO/LET visual artists, and the restaurant’s graphics that reproduce the Berberè style.

Photo credits: Bruno Gallizzi
Architects: Giambattista Ghersi – Julian Mesa Slooten
Press Office: Comunicattive

Via Carlo Botta, 4, 20135 Milan, Italy
Phone: 02 5003 0751

Gentile Pizza Parlour, Westmount – Canada

Inspired by the family legacy, the Montreal restaurant’s new original concept pays homage to the classic New York pizzerias of the 1970s and 1980s, balancing retro and contemporary elements to create a chic and conversational space with a strong identity.
A concept of nostalgia within an iconic, contemporary space that is inspired by family history, with homages to the flagship Café Gentile, first opened in 1959, as well as a family arcade where the current owner spent much of his youth.
A contemporary interpretation of references to the past to create a dynamic space that is both rooted in time and embraces the future, reflecting the ambitions and passions of a new generation of Montreal family restaurateurs. The original space offered some naturally vintage qualities that have been embraced, including a metal slatted ceiling that was originally designed for signage.
To break up the natural linearity of the existing space, a continuous pattern of diagonal tiles was developed to cover the floors, walls and bar. The effect of the strong, deliberate gesture is one of the most striking aspects of the final design. A juxtaposition of old and new materials characterises the restaurant’s light and playful furnishings and finishes, including a mix of marble and vinyl table tops, pre-finished wood panelled walls layered with backlit mirrors, amber glass partitions and old-fashioned vertical blinds. Vintage items, including lamps, chairs, stools and even an old Pac Man machine, were acquired through personal collections and advertisements, infusing the space with a strong visual impact of familiarity, originality and warmth.

Photo credits: Jean Sebastien Senecal
Architects: Atelier Zebulon Perron

Gentile Pizza Parlour
4134 Saint-Catherine St, Westmount, Quebec H3Z 2Y5, Canada
Phone: +1 514-544-7437

White Monkey, Leipzig – Germany

Everybody knows it, everybody loves it: pizza. Think of a pizzeria and you’ll immediately have a familiar picture and set of emotions in mind. Memories, colours, smells are all conjured up in our mind’s eye. The concept of White Monkey Pizza Lab & Bar for Marché International plays with these familiar elements, while lifting pizza into a whole new dimension: high-quality ingredients are combined in unusual ways; pizzas are long instead of round, they are cut with scissors and shared amongst friends; the pizzeria becomes a cocktail bar. The design concept makes use of trusted recollections from our collective memory and combines traditional and modern elements to create a surprising story with a tantalising twist. The target audience is one that loves Italian food and the Italian lifestyle as much as it relishes new culinary delights and great cocktails.

The name White Monkey and its eponymous symbol create a brand identity that sets surreal and abiding accents in an otherwise familiar world of Italy and the Italian lifestyle. The monkey makes its first entrance as a neon sign on the façade. This symbol accompanies guests through the space as a recurring element – popping up as an occasional table, lamp, paper tag or signpost.

Upon entering the restaurant, your gaze is drawn to the pizza oven as the centrepiece of the room, as well as to the opposite dining bar. The latter provides the ideal casual setting to meet for a cocktail or a plate of Mediterranean antipasti. The counter of black saturated and lacquered MDF appears to emerge from the floor and grow upward as an organically shaped landscape.

The conjunction of traditional, familiar and modern elements runs throughout the material and colour concept. A ceiling of wooden lamellae fans out from the entrance area above the entire space. Chains of festoon lighting distributed across the ceiling and a rough tiled floor underfoot come together to evoke memories of balmy summer nights in Italy, spent drinking wine under the stars. The ceiling lines reappear in a graphic leading to the stainless steel pizza oven, which concentrates your gaze upon the mouth of the oven. Pizza ingredients are presented on a wood veneer counter, as White Monkey stands for top quality and exceptional freshness of all its products. This is where pizza is reinvented, using unusual recipes and fresh ingredients from all around the world.

The room is zoned by means of incisions in the lamellae ceiling and the zoning is underscored by white, exceptionally shaped pillars at various points throughout the room. These are formed by different sizes of spheres and ellipsoids, reflecting the shape of a pizza, and strung together to create giant chains of pearls. The pearl chain motif is repeated in the table legs of the bar and in the room dividers. The same visual idiom can also be found as a graphical motif on the walls and in the communication media.

The colour concept uses warm pink, red and earthy tones to radiate retro charm, thus creating a link to traditional Italian culture. Wall-filling collages pick up the past through nostalgic motifs from 1950s Italy, before transposing them into a modern, urban context through oversize flower motifs and colourfully abstract forms. The same applies to the large billboard – a nod to the simpler advertising media of times past – which conveys White Monkey philosophy through tongue-in-cheek slogans. It is also an integral part of the lighting concept, which generates the right atmosphere at all times of day through a targeted use of different lighting sources: from an illuminated monkey and various pendant luminaires to strings of lights.
A differentiated range of seating coordinates with different times of the day – from breakfast to bar service. The dining bar offers a laid-back setting, while more intimate moments can be savoured in the red leather-upholstered booths, which provide sufficient space for small groups or couples. Small square tables cater for informal meals in groups of two or four.

Guests visiting White Monkey dive straight into a world of traditional Italian moments and images, recombined with modern elements such as white pillars and pearl chains in new and unexpected ways. The sensuality of the Italian lifestyle is rendered tangible and familiar. At the same time surreal elements and the unusual mix ensure moments of surprise and an utterly unforgettable experience.

Credit Pics @ Franziska und Tom Werner, Markus Bassler and Eric Laignel
Architect and description: Ippolito Fleitz Group

White Monkey
Gottschedstraße 1, 04109 Leipzig, Germany
Phone: +49 341 96275672

Toropomodoro, Perm – Russia

Pizzeria is not classical Italian, but American, so it should not have been similar to standard interiors. But still have a connection with Italy and the USA. The first pizzeria in America was founded by Gennaro Lombardi, an immigrant from Naples in New York in “Little Italy” in 1905. Lombardi opened a grocery store in 1897 and eight years later received a license to sell pizza in the state of New York. The first pizzerias in New York used coal brick stoves and baked pizza with cheese on the bottom and sauce from above. And the main difference between Italian and American pizza is the filling.

A special feature was the Pompeian stove. The furnace ovens are made in the form of a hemisphere, so the hot air inside the oven circulates from the bottom up, making cooking. Uniqueness is also given by the “ovoid” form of the furnace.

The room itself has a vaulted 100-year-old ceiling, and has a small area of ​​38m2. The concept of American cuisine – offers pizza, cooked in an air Brooklyn test, over an open fire. In Toropomodoro the dough is prepared according to special secret recipes. Therefore, the taste of pizza is original and does not look like a classical idea.

The hall is a rectangular elongated form, there is an open kitchen and a hall. The interior is filled with simple and natural materials, such as metal, American wood (ordered from the states). Arch in the bathroom Saranin Artemy painted the markers, the images were made by the ingredients of the pizza. Landing has soft groups with extra chairs.

Credit Pics @ Saranin Artemy
Architect and description: ALLARTSDESIGN

Ulitsa Lenina, 44, Perm, Perm Krai, Russia
Phone: +7 342 204-59-20

Apizza Brooklyn, Miami – USA

Apizza Brooklyn is located at 5755 Bird Road, in Miami. The 3,033 square foot spacefeatures an 80-person dining area, pizza bar, wine bar and wine cellar.

The interiors of the space were inspired by the scaffoldings seen throughout the ever-evolving New York City streets. This industrial element made usually of wooden planks and metal poles has become synonymous with the architectural experience of the city.

Firewood, cooking ingredients, and bottles of wine occupy the scaffold screens defining the dining space. The nostalgic effect of these scaffolds, along with the careful treatment of details, such as the pipefittings, rough sawn shelving and artful lighting, help manifest the brand identity spatially.

Credit Pics @ Emilio Collavino
Architect and description: KoDA

Apizza Brooklyn
9515 S Dixie Hwy, Pinecrest, FL 33156, USA
Phone: +1 305-669-1761

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