Popcorn Station at Beta Cinemas, Ho Chi Minh City (Saigon) – Vietnam

Located on the ground floor of an existing shopping mall, the 2000 m2 cinema for Beta Media seats 1000 and is aimed at millennials with its Saigon vibe and architectural vocabulary. Each detail of the design references significant Saigon landmarks dotted around the city: the Municipal Opera House, Ben Thanh Market, Central Post Office, Tan Dinh Church, Paris Commune Square and the small alleys.
The pastel palette, reminiscent of art nouveau, features hues of flamingo pink, sea green and bright orange. The various coloured blocks and cubes transition the different spaces and the stretches of colour give the space a seemingly endless depth.
The main entrance features alternating geometric shapes and a strong simple impact. The vast central hall and sitting area feature a dome in Indochine green recalling the colonial Central Post Office with its towering vaulted ceiling. A circular staircase in the Beta Media logo blue colour is also a meeting place for young people. The floor is paved with encaustic cement tiles with oriental Asian patterns. A flock of pigeons flying above reminds audiences of those at the Municipal Opera House and the Paris Commune Square.
The ticket counter in shades of aqua with eye-catching shapes is inspired by the rhythms of the colonnades and roof of Ben Thanh Market. Circular cutouts in the walls and the ceiling bring contrast to the repeating shapes. The side lobby and hallways are reminiscent of the fascinating alleys and street life of HCMC. The corridor leading into the hall has rainbow coloured arches. The mezzanine and ground floor are connected through corridors running around the building. Several semicircular loggias are formed to create check-in corners and panoramic views of the space. The asymmetrical arch pillars on the right side of the space reference the rose-coloured Gothic style of Tan Dinh Church’s design, as does a bright pink waiting bench. Pastel pink staircases wrap themselves around bold columns, their stepped forms repeated in balustrades.
Circular and square-shaped chairs dot the mezzanine meeting area inviting relaxation and connection. The bathrooms are another shot of strong colour with asymmetrical motifs creating a striking impression. Inside the cinemas orange and lemon coloured lozenge-shaped reliefs on the walls alternate in shape and are backlit to contrast with deep turquoise coloured seats.

Photo Credits: Do Sy
Photo editing: Marco Beolchi
Architects: Module K

Beta Cinemas
645 Quang Trung, Phường 11, Gò Vấp, Thành phố Hồ Chí Minh 71421, Vietnam
Phone: +84708268992

Okkio Caffe, Hồ Chí Minh – Vietnam

Okkio Caffe is a chain of coffee shops that has 2 branches in the market.
Vuong Gia Ve is an influential and inspiring director for the Okkio Caffe, so this design story was inspired by the movie “2046”, his film about the return train from the year 2046.


Based on this idea, the building’s façade is designed as train windows with iron bars as the highlight.
Furthermore, the ceiling inside is built up with the curved shape as the train’s one.
Moreover, the “frame in frame” is decorated with the idea of bringing natural light from the windows and ceilings directly onto the floor.


The highlights here, which are the counter and the ceiling system of the building, have been emphasized.
Along with the brand’s traditional materials such as old brick and copper, which create a cozy and warm environment as usual, other more modern materials such as the gradient effect of the paint and the style of the polyethylene ceiling have been introduced.


The color of the light will change differently at different times of the day, creating a special experience throughout the different hours of the day.
In the morning, it will be delighted by the natural light flowing down the side of the ceiling hole.

At night, Okkio will be warm, romantic and private for customers thanks to the light focused mainly on the corner of the bar.


If people get a chance to watch Okkio in the vibrant sunset, you will surely be struck by the peaceful red building with tons of light moving like a movie from the future going back to the past.

Credit Pics @ Đỗ Sỹ
Architects: Red5studio

Okkio Caffe
122 Đ. Lê Lợi, Phường Bến Thành, Quận 1, Thành phố Hồ Chí Minh, Vietnam
Phone: +84 848 011 118

Pink Pearl at JW Marriott Emerald Bay, Phu Quoc – Vietnam

Pink Pearl is a true visual spectacle.
This beachside restuarant, set in a 2 storey beachfront mansion, is an instagrammer’s dream with pink walls, patterned tiles, ornate furniture and gorgeous tableware.


It features an exquisite main dining hall and six stunning private dining rooms including an exclusive wine cellar.

Add to that an award-winning wine program, fine French cuisine, that offers a one of a kind fine dining experience, and live Opera performance and you’ve got a winner on hand.

A “pink heaven” on earth.

Architect: Bill Bensley

Pink Pearl
Emerald Bay, Kem Beach, JW Marriott, An Thới, tỉnh Kiên Giang 92000, Vietnam
Phone: +84 297 3779 999

Pho Ngon 37

Il design di Pho Ngon 37 a Saigon si ispira al “Vietnam degli anni ’50”.


I dettagli degli interni riflettono l’atmosfera nostalgica dello street food nei mercati vietnamiti locali.


L’utilizzo di tipiche lavorazioni in legno per la decorazione delle pareti e la combinazione di materiali di finitura semplici e grezzi come cemento, legno, vetro decorato, pendenti di bambù … creano un’atmosfera autentica e accogliente ma pur tuttavia contemporanea.

Phố Ngon 37
65 Lê Lợi, Bến Nghé, Quận 1, Hồ Chí Minh, Vietnam
Telefono: +84 4 3795 4042

MƯA Coffee Shop

In Vietnam, ci sono un gran numero di edifici in acciaio utilizzati per lo più come fabbriche o abitazioni.
MƯA Coffee Shop è invece una caffetteria di Da Nang costruita interamente con una struttura in acciaio, completata da cemento armato e mattoni a vista.

Pochi materiali, con l’aggiunta del legno per alcune soluzioni di arredo (tavoli, sedie, fioriere), che riescono a determinare un volume, multi-livello, per nulla rigido e che riesce ad esprimere perfettamente la cultura spaziale vietnamita, ovvero l’interconnessione interno/esterno, la sensazione di stare seduti all’aperto mentre ci si trova accomodati al tavolo o su un morbido divano, la povertà e semplicità dei materiali che incorniciano un ambiente che vuol essere familiare e comodo.

La luce penetra attraverso le grandi aperture laterali della struttura in acciaio e del cemento armato in copertura, o da quelle più piccole dei mattoni forati, creando ombre e disegni che si proiettano nell’ambiente. La pioggia rimane fuori ma……la sentirete incredibilmente vicina.

Credit pics @ To Huu Dung

MƯA Coffee Shop
180 Phan Đăng Lưu, Đà Nẵng Vietnam
Telefono: +84 236 3679 766

Start Up Coffee, Ho Chi Minh, Vietnam

Forse in pochi sanno che il centro-sud America e l’Africa non sono le uniche zone al mondo in cui le piante di caffè hanno trovato terreno fertile per le loro radici. Il Vietnam, per esempio, è il secondo esportatore mondiale, solo dopo il Brasile, oltre ad essere grande amante di questa bevanda.

Se c’è una cosa che non ha rivali a Saigon (Ho Chi Minh City) è il caffè. La gente locale ama passare molto tempo nei molti suggestivi caffé delle città, costruiti tra alberi e rilassanti corsi d’acqua, giocando agli scacchi cinesi o chiacchierando prima di andare al lavoro.

Oltre alle catene come Starbucks sono presenti migliaia di negozi indipendenti , nascosti in vicoli stretti, in ville coloniali dimenticate, o in enigmatici condomini; c’è un’intera cultura dei caffè “indie” in questa città. Queste caffetterie offrono un ambiente caratteristico, un arredamento unico e grande intimità.

In città potrete anche trovare caffetterie specializzate nelle diverse varietà di caffè, tra cui anche una delle più ricercate e costose al mondo: il Kopi Luwak.


Start Up Coffee è un ambiente di co-working e studio, oltre che caffetteria. L’interno è luminoso, silenzioso, comodo e conviviale. La sensazione è di un loft trasformato, con qualche reminiscenza balinese. Di notte musica ad alto volume, e per tenersi svegli….caffè.

Design by Phudo House
126 Nguyen Cong Tru Street, Nguyen Thai Binh Ward, District 1, HCM Vietnam
Telefono: +84 28 3914 7547
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