Located on the ground floor of an existing shopping mall, the 2000 m2 cinema for Beta Media seats 1000 and is aimed at millennials with its Saigon vibe and architectural vocabulary. Each detail of the design references significant Saigon landmarks dotted around the city: the Municipal Opera House, Ben Thanh Market, Central Post Office, Tan Dinh Church, Paris Commune Square and the small alleys.
The pastel palette, reminiscent of art nouveau, features hues of flamingo pink, sea green and bright orange. The various coloured blocks and cubes transition the different spaces and the stretches of colour give the space a seemingly endless depth.
The main entrance features alternating geometric shapes and a strong simple impact. The vast central hall and sitting area feature a dome in Indochine green recalling the colonial Central Post Office with its towering vaulted ceiling. A circular staircase in the Beta Media logo blue colour is also a meeting place for young people. The floor is paved with encaustic cement tiles with oriental Asian patterns. A flock of pigeons flying above reminds audiences of those at the Municipal Opera House and the Paris Commune Square.
The ticket counter in shades of aqua with eye-catching shapes is inspired by the rhythms of the colonnades and roof of Ben Thanh Market. Circular cutouts in the walls and the ceiling bring contrast to the repeating shapes. The side lobby and hallways are reminiscent of the fascinating alleys and street life of HCMC. The corridor leading into the hall has rainbow coloured arches. The mezzanine and ground floor are connected through corridors running around the building. Several semicircular loggias are formed to create check-in corners and panoramic views of the space. The asymmetrical arch pillars on the right side of the space reference the rose-coloured Gothic style of Tan Dinh Church’s design, as does a bright pink waiting bench. Pastel pink staircases wrap themselves around bold columns, their stepped forms repeated in balustrades.
Circular and square-shaped chairs dot the mezzanine meeting area inviting relaxation and connection. The bathrooms are another shot of strong colour with asymmetrical motifs creating a striking impression. Inside the cinemas orange and lemon coloured lozenge-shaped reliefs on the walls alternate in shape and are backlit to contrast with deep turquoise coloured seats.
Photo Credits: Do Sy
Photo editing: Marco Beolchi
Architects: Module K
645 Quang Trung, Phường 11, Gò Vấp, Thành phố Hồ Chí Minh 71421, Vietnam